Millennials or Generation – Y is tech savvy, social media engaged generation. Traditional marketing activities don’t excite Generation – Y. They research on internet about your products or service . They ask their network. They check out your social media accounts. They read user reviews to make buying decision & Most importantly, They hate selling.
So how can you market Generation – Y?
The answer is to use marketing channels where they are. Social Media Marketing & Mobile Marketing are the places where you should market & engage with Millennials.
While social media marketing gives you an opportunity to market larger volumes of youth but it’s success rate is still a topic of debate amongst the marketers.
Mobile marketing especially In-App Native Marketing gives you much result oriented approach. The volume is more focused giving more ROI. The native ads don’t look like conventional advertising.
Related : How To Lose Money With Local Marketing
We, Crefix Technology make college fest apps for famous colleges in Mumbai, Thane & Navi Mumbai. We help marketers in these areas to reach out to the youth in Mumbai. We have “Hot Deals” section in college fest app that lists special offers about your brand. This approach is much result oriented & can boost your sales. The “Hot Deals” section can list social media contests where brands can engage with youth. This is a big opportunity for brands to create user generated content & hashtag marketing.
So what are you waiting for. Grab on to this opportunity. Email firstname.lastname@example.org for more details or Contact US here.
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