2014 was an exciting year for online marketing. We have seen its effectiveness in general elections. Campaigns like ALS ice bucket challenge & swachchh bharat abhiyan gained great popularity in past year using online marketing. More businesses are finding success publishing original content rather than embedding advertisements, because of the additional benefits these tactics offer, such as branding, credibility and audience growth. So how can you build this brand credibility in 2015? Which online marketing channels are worth investing?
Here are top 3 online marketing channels for small businesses in 2015 :
India is fastest growing smartphone market in Asia; IDC reports 186 percent growth in January-March 2014. With increasing mobile internet penetration in India, people are consuming web content on their smart phones. In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
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So if your website is not mobile optimized then you are missing a big opportunity to engage with these mobile first users. Mobile apps are also a great way to connect with them.
2. Content Marketing
We all know that popular phrase, “Content is king“. Content marketing portrays your business as a trusted authority & builds a positive reputation in your industry. It naturally has SEO benefits so you can generate leads & drive traffic to your website organically. Consumer trust is a make or break factor for your business & content marketing can give you that edge.
You don’t always need brand new content. You can tweak your past content or you can reframe old content into some new format like making a slideshare presentation from a blog post.
3. Social Media Marketing
In 2014, 93% of marketers used social media for business. Social media has given us an opportunity to engage with our customers and generate new leads. Good content & consistent social media marketing create an authentic brand.
Social media is best medium for storytelling. If your business has a good story then share it with your customers, you will be astonished by their response. Selling mostly depends on emotions so use your story for showcasing your brand values.
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In Crefix Technology, we develop social media strategy based on your business. We consult & train your team to utilize these online marketing channels to its fullest.
So use above online media channels effectively and build an authentic brand in your industry.
We have listed our 3, now I can’t wait to hear yours. What would you add to the list? Are there any you disagree with? Comment below.
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