In this internet era, “create a website” should be item No. 1 on the to-do list of any newbie entrepreneur starting out a business.
The internet has caused a total shift in the way we shop and search for the information we need. Consider this: 81 percent of consumers perform online research before making a purchase.
Yet surprisingly, lots of people still start businesses without websites. Nearly 40-50% of small businesses do not have a website. Additionally, 80% of website owners don’t keep their websites up-to-date.
We’re pretty shocked by this statistic. We asked few small business owners about what is stopping them from having their business websites. The answers were “I don’t have technical knowledge to maintain a website”,” It is costly”, “My business don’t need a website”, “I don’t know how it will benefit my business”. We realized that the reasons for not having a business website are the misconceptions & fears that are deeply rooted into the minds of our small business owners.
We’re here to diminish your fears. None of those misconceptions are scarier than your business failing because you didn’t take the leap into the internet age.
These 10 reasons show why your small business NEEDS a website.
1. Your customers expect it.
The Customer is King & the kings expect you to have a business website. More than 60% of consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight towards brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
2. It’ll boost sales
One of the top reasons for a professional business website is the potential to attract new customers. As consumers surf the internet, they will have access to your products, services or information.
A business website can put you in front of everyone on the Internet. Yes, the majority of those billions won’t visit your website & won’t be your target customers but still your business will definitely have more visibility than your physical store or office then why limit customers to your physical location?
3. Your business will get credibility
No matter if you’re a B2C or B2B Company; Most of the world won’t even know you exist without a website. People who try and fail to find information about your business online may assume you’re not credible and move on to your competition.
A website gives you the credibility — it conceives people about your seriousness & approach towards business.
If you already have a website but it is pretty simple & basic, then get it professionally redesigned. For small businesses, this is particularly beneficial since you can compete with other major competitors even if you are much smaller than them.
4. It provides a platform to showcase your work
Customer reviews are an effective way to add social proof & human touch to your business. Since potential buyers will be looking for opinions of your other customers, including customer testimonials on your site is a great way to impress potential buyers.
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery about your work, you can demonstrate what makes your business unique.
You can also add your team members’ photos & brief profile on your website; it will remind customers that there are actual people running the business.
5. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords to find your business, products or services you offer.
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a website, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Getting organic web traffic from search engines is a great & totally free channel to acquire new leads.
6. You don’t need extensive coding or technical skills.
Most people think creating a website from scratch is difficult or requires a lot of coding and technical skills – but that’s no longer true!
In 2017, the content management systems (CMS) like WordPress have made creating a website accessible to everyone.
WordPress is a content management system (or website building platform). It is a user-friendly platform for building websites and managing your own online content, instead of coding the web pages. So after your website is properly set, you no longer need website developer to maintain &manage your website, you can do it yourself.
It’s the easiest platform we’ve ever worked with, but it’s flexible enough to suit everyone from small business owners, corporate companies to creative artists.
We have a bunch of happy clients using WordPress website & managing their own website by themselves.
7. A website saves you time
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With your business website, you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers 24 x 7, saving your time & your business should instantly become more efficient.
8. It saves cost
A business website can cost very little maintenance. When compared to other advertising techniques, it is fairly inexpensive. Considering the power of a business website, the return-on-investment is higher than other advertising channels in most cases. A website is a sales tool, explaining products and services and generating leads from that information.
Website maintenance costs mainly include website domain renewal & website hosting renewal charges. It can cost you approximately 40-100$/year (INR 3000-7000) depending on your web hosting package.
9. It improves customer service
Today’s consumers like their internet experience to be quick and easy, which is why more and more consumers are turning to online shopping. Maintaining a business website will offer a more convenient way to offer a great customer service.
Customers complaints & interactions can be handled by online chat widget like tawk.to which can be integrated free of cost. A simple contact form can also be very handy where your potential & existing customers can submit their queries.
10. Know your customers
With analytics tools like Google Analytics, you can get a bunch of data like your website visitors’ demographics, which search terms they have used to land on your website, the channels that have brought the web traffic. The data collected can provide valuable information to the business that will allow them to better target their current and potential customers.
These tracking tool are becoming very intelligent. The best part is you can install Google Analytics completely free.
Need help setting up a website for your business?
If you haven’t created a website for your business, you can get set up with a professional business website & web hosting with us.
- 10 Reasons Why Your Business Needs a Website - August 1, 2017
- 10 Essential Tips to Pick a Good Domain Name for Your Business - July 7, 2017
- How to Make a Website in 30 Minutes – (Step-by-Step Guide for Beginners) - July 3, 2017