Domain name have significant impact on the success of your business. In this guide, you will find 10 Tips to Pick a Good Domain Name for Your Business.
Your domain name is like your identity on the internet. Choosing your domain name is crucial for your business — it will require a lot of brainstorming and consideration.
Before you rush out and choose your domain name, Follow the steps below to help you pick the perfect domain name:
What kind of domain name should I pick?
As an easy starting point:
- If you’re making your business website, then your domain name should match your company name. For example: YourCompanyName.com. If the .com domain is not available then you can opt for a country code top-level domain like YourCompanyName.in (For India)
Here are some additional tips for choosing your domain name:
There are a few things that can help you choose your domain name:
#1 Keep it concise
Have you seen long domain names which are just created to stuff keywords?
A good example of such bad practice is bharatpackersmoversmumbai.com
Yes, the keyword is important but if you’re using longer domain just for the SEO benefits then you’re losing on the brand front & making it difficult for your customers to remember you.
According to research from Gaebler.com, a magazine for entrepreneurs, the top-5 websites have approximately 6 characters in their domain name.
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple domain name is the way to go.
#2 Use keyword
Domain name is one of the key factors in Search Engine Optimization which ensure your website ranks well in the Search engine rankings and drives traffic to your website.
Try using keywords that describe your business, product or the services you offer. For example, if you’re in Mover’s & Packer’s business, you may want to register packersmovers.in or fastpackers.com. Note that the keyword “packers” is added without making it long & complex.
#3 Use an appropriate domain name extension
Domain names usually end with .com, .in, .org or .net, but in recent years, a huge amount of domain extensions (the end part of the web address, like .com) have come out, ranging from .pizza to .coffee.
According to research from Registrar Stats, 75% of domains have the “.com” extension, second is “.net” and third is “.org”
Our advice: Use simple domain names. Avoid the weird extensions and go with simple .com, .in, .net or .org. Many times the weird extensions look spam to the search engines. We observed that Search engines rank simple extensions better than the weird ones. Extensions like .com, .in, .net commonly used and easily remembered so always favour those.
#4 Is it brandable?
If you make a website about gadgets then best-gadgets-website.com is not a good choice from branding perspective: gadgetshub.in or allgadgets.com is much better.
Remember that you may or may not have a sustainable business if your website solely get business by keyword & SEO. Search Engine Optimization Algorithm changes every day so creating & maintaining a good brand is the key to the successful & sustainable business.
#5 Is it memorable?
Prefer short, punchy and clear domain names which are much easier to remember. If your domain name is too fuzzy, too long or spelled in a strange way, visitors may forget it. For example snapdeal.com, Lenskart.com is easy to spell & remember where as domain name like xobni.com is hard to remember & spell.
Quick Tip: Once you’ve come up with a domain names, share it with your close friends to make sure it sounds appealing and makes sense to others.
#6 Avoid numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (1) or it’s spelled out (one) or they misplace or forget the dash.
A good practice is to avoid the numbers & hyphens.
#7 Think long term
Finding a perfect domain name is like finding the life partner, because it will be one of the biggest elements that define your business and brand for years.
If you decide to change the domain in the future, it will cost you money, branding efforts, and SEO works. In short, it’s a huge pain.
So, keep your long-term vision in mind when picking your domain name.
For example, if your company sells fruit juices, you could choose a domain name like, “FruitJuices.com”
But if you think there’s a chance you might expand to more products like fruit jam & other fruit processed products then it might be wise to reconsider your domain name to some general brand name which can accommodate the other products later on.
#8 Research it
Make sure the domain name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!
Check to see if the name is available on social media sites. To build your brand, it’s ideal to have the same name across your domain and social networks.
If a big company have the domain name similar to yours then it will be difficult for you to get your website ranked on the first page of Google.
#9 Use a Domain Name Generator to Gather Ideas
If you’re having a hard time to brainstorm the domain names, you can use online domain name generators.
These generators can turn your ideas into fresh, available domains.
Quick Tip: The domain names generated by these online domain name generators are system generated so they sound mechanical but it will certainly help you to come with some good names.
#10 Is it available?
Last but not least you will have to check availability of your domain name. Generally a good practice is to come up with a list of domain names & typing it in your browser’s website address bar. Checking which are already taken & which are available.
Your domain name will have a significant impact on the success and potential of your business. So, make sure to put some careful thought in when choosing yours – and use these 10 tips to help you choose the perfect domain.
Latest posts by Bhaskar Narkar (see all)
- 10 Reasons Why Your Business Needs a Website - August 1, 2017
- 10 Essential Tips to Pick a Good Domain Name for Your Business - July 7, 2017
- How to Make a Website in 30 Minutes – (Step-by-Step Guide for Beginners) - July 3, 2017