How To Get A Fabulous Word of Mouth Marketing For Your Mobile App

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In the wake of WhatsApp being acquired for $19-billion by Facebook, WhatsApp CEO Jan Koum has been widely quoted that the company has done “No Marketing”.

It blew everyone’s mind.

How WhatsApp achieved its success without spending a penny on marketing?

One word answer, “Word of Mouth Marketing (WOM Marketing)“.

You can’t make your mobile app a successful one without this word. Get it right & you create buzz worth of millions of dollars for free. It has potential to make or break your mobile app idea.

So how can you create word of mouth around your mobile app?

Take a look at successful mobile apps. Majority of them are communication tools like WhatsApp, Snapchat, Facebook, Pinterest. Communication apps or the apps that have some level of people engagement are more likely to get viral & get some good word of mouth publicity.

But what if your mobile app is not a communication tool? what if your app is a health based app that analyze your health data? How can you create buzz around apps like a to-do list mobile app that enables you to save your time by organizing your day?

The Answer, “Gamify Your Mobile App“.

Add some level of fun game into it. Add a functionality where app users can compete with each other.

You must provide a reason for your app’s end users to talk to each other & by adding a gaming element into your app, you are giving them a strong reason to do so.

You can give them some score, some virtual badge to get them motivated to engage in your app. Unlocking a virtual badges or getting a higher score can excite them enough to publicize their achievements.

Take example of Foursquare, the location based social networking website, lets users check-in at bars, restaurants, and other location using their mobile devices, Foursquare awards special badges to users based on their check-in history. Check-in at the same venue more than anyone else in a sixty day period and you’ll be crowned the mayor of the location. Check-in to five different airports and get a Jetsetter badge. Users can also prominently share it on their social networks.

If your app analyzes user’s health data, then why not add some meters like calorie consumed, calorie burned in the past week rather than some boring graphs indicating health numbers. This will get people talking about each other’s calorie numbers.

If your app saves users time by keeping end users more organized, why not show a number like total time saved in hours in the past week with a social share button. This will excite end users to share the achievement on their social networks to make them look more organized to the world.

There is a psychological principle behind this approach. We, human like to tell others about ourselves. The whole idea of social networking websites stands on this psychological principle. Word of mouth also follows the same principle. We tend to share the things that make us look like a better person to the world.

To summarize, Creating buzz around your mobile app is not that difficult. Just Figure out a way to add a fun game part into your mobile app, that will make your app users proud of themselves.

In short, Just Gamify it.

Have you figured out the fun game part in your mobile app? What is that? Share your views in comments below. I will love to read it.