People with app ideas comes to us with this single question, “What is the secret behind successful mobile apps?”
They expect the answer to be like big idea, hiring top marketing agency, superstar founding team, extensive media coverage, tons of experience on board but sadly, our answer upset them.
Successful mobile apps chose right customers & that’s the secret behind their success.
Related : The No. 1 Mistake People With App Idea Make
Don’t take us wrong. Big idea, good team, experience of board, brilliant marketing agency have their role in success but all these are useless without right customers.
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Wannabe appreneurs spend a lot time on their idea, building super stars founding team, drafting their marketing strategy & figuring out business model but in all these activities, many times right customers miss out.
At last, all that matter is the end user of your mobile app. If your right customer is missing out then your app business will never sustain.
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Don’t try to please everyone because everyone is not your right customer. Take a piece of paper & write down, what’s your right customer look like? What is his/her age? What are his/her habits? What are his/her motives? You can even give them some name, Just to add some life in it. This activity is called as Persona Building.
Related : How To Build Successful Mobile App By Doing Less
Persona building will make your app more customer-centric. For example, if your mobile app’s right customer are senior citizen then your mobile’s design should be simple & easy to understand. The buttons, icons & text should be slightly bigger than normal.
When we built Event Apps solution, we focused on popular college festivals in Mumbai, Thane & New Mumbai. We designed event app solution for college students to quickly browse through college fest schedule.
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If you have defined your right customers then you’ll no longer need to waste your money & time on useless marketing channels.
So get your basic right. Find out your right customer.
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