How to Build a Killer Mobile App on a Super-Tight Budget

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Are you a someone with a good mobile app idea, but confused about how to make it real with a tight budget?

Then this post is written for you.

Rich people can easily implement their ideas but, it doesn’t mean you can’t do so.

The ideas don’t belong to a specific group of people. Particularly with mobile app development, you can succeed with a tight budget. You just need some common sense.

The three great essentials to achieve anything worth while are: Hard work, Stick-to-itiveness, and Common sense.

– Thomas A. Edison

You just need to learn how can you build a killer mobile app on a super tight budget?

And to do that, we first need to destroy some of your false beliefs.

So let’s get started on that.

False Belief #1 : You need to build app for all 3 OS

We get many prospect email requirements to build a mobile app for all 3 operating systems (Android, iOS & Windows) but in many cases, it doesn’t make sense to develop for the all 3 operating systems because mostly, their target audience is not present on those operating systems or the audience is too small size.

When we developed event apps solution for colleges in India, we deliberately kept it Android only. The majority of college students in India use android smart phones So it doesn’t make sense for us to spend our time on iOS & Windows versions.

According to the Statista report of Market share held by mobile operating systems in India in March 2015, Android held a market share of 59.72% whereas Windows & iOS are below 2%.

So if your target market is India then you should have a compelling reason to have iOS & Windows version, otherwise with a tight budget, it is wise to go for android only with about 60% market share than to target iOS & Windows which is less than 4% combined.

Not to mention that, If your mobile app succeeds then you can build an app for other operating systems & if it didn’t then by building for one operating system, you had saved your bucks.

False Belief #2 : You don’t need persona building or primary research

With common sense, you will be building a persona & doing primary research. Because how can you build a solution for someone without asking him/her what he/she wants?

Persona building will help you to come up with an exact requirement for mobile app development & primary research will validate your mobile app idea.

False Belief #3 : You need to hire big companies

It’s common sense that big companies will charge you more so why doesn’t hire a start-up to build your app? or why don’t outsource it to the companies in developing countries?

False Belief #4 : You need to invest heavily on Marketing

If you’re a smart marketer, then you don’t need to spend heavily on marketing. You can use guerrilla marketing tactics to get the desire results. In my previous post “How To Get A Fabulous Word of Mouth Marketing For Your Mobile App“, I have shared some techniques to integrate the word of mouth in your app.

With social media networks like Facebook, Twitter & LinkedIn, you can get a good marketing free of cost.

Tight budget will stop you from spending it in a sloppy way. So instead of worrying about tight budget. Use your common sense for your own benefit.